During the summer months, one of the Shore’s biggest towns is not really a town. It’s Cherrystone Family Camping Resort. However, Cherrystone is no more.
As part of a new branding effort, the campground will be changing its name to Sun Outdoors Cape Charles.
A letter was sent out to many of the former guests of the campground explaining the name change. General Manager Kathy Parks noted that Cherrystone Family Camping Resort will be aligned with “the elevated brand standards of Sun Outdoors, which includes a new name for the resort.”
The Sun Outdoors brand has resorts, campgrounds, and getaway retreats in 25 states.
Parks said that the campground will continue to offer all the fun, amenities, and events it always has, but will gradually incorporate new aspects of the Sun Outdoors brand.
New signage should begin to appear in the next few weeks.