The company made a significant $168 million capital investment southeast Virginia area stores this year, which includes remodeling the stores, hiring 4,000 additional associates and giving back to local communities, including the donation of two mobile food trucks to area food banks to feed local families in need. These new upgrades are being seen in our Cape Charles store.
Meg Ham, president of Food Lion said in press release, “We’ve created a new grocery shopping experience through the significant investments in our stores, customers, associates and communities. From our expanded variety and product assortment, newly reorganized stores, new signage to a more efficient check-out experience, every change we’ve made will make it easier for our customers to find fresh, quality products at affordable prices every day. And true to our heritage, we always offer everyday low prices along with weekly sales and promotions, making it easier for you to nourish your family on a budget. We invite our customers to come and experience the fresh, new changes at your neighborhood Food Lion.”
Some of the changes we are seeing in the new stores now, and in the future include:
Fully remodeled stores featuring new signage and groupings of like products, to make it easier to locate items faster;
A more efficient checkout process, making it easier to get in, out, and on your-way;
Improved quality and freshness of products throughout the store;
Low prices on thousands of items across all departments;
Expanded variety and assortment across all departments relevant to our customers in each store, such as more local produce in our “Local Goodness” section, an expanded variety of craft beer, limited reserve wines, and more local, natural, organic and gluten-free items;
An abundant selection of fresh produce and meat backed by Food Lion’s double-your-money-back guarantee and a larger selection of Nature’s Place beef, salads, fruit and other items;
Hand-battered chicken as well as a greater selection of easy and affordable complete meals for families and a wider variety of grab-and-go items and pre-sliced deli meats and cheeses, which are sliced fresh daily and available for customers to pick up without waiting in line;
A wing bar assortment for customers looking for hot, quick meal solutions.
“We not only invested in our stores, we also invested in promoting great associates and hiring promising new talent,” added Ham. “It’s also why, as part of our grand re-opening celebrations, we’re partnering with the Food Bank of the Eastern Shore to help end hunger in the towns and cities we serve. Giving back to our communities is something we’re just as passionate about as serving our customers every day in our stores.”
With the completion of this market, Food Lion has remodeled 649 of its 1,030 stores in the last four years. Food Lion will continue to make enhancements to create a better shopping experience for customers across all stores and remodel additional stores in other markets.