Late last summer Ben & Jerry’s announced, after pressure from a Change.org petition, that they would be launching, a new line of dairy-free ice creams. The new line has hit the shelves this month. Made with almond milk, the dairy free line of products includes tasty perennials Chunky Monkey, Chocolate Fudge Brownie, Coffee Caramel Fudge, and P.B. & Cookies.
Which begs the question: With our tourist season just around the corner, is it time for Brown Dog to ditch the dairy and go vegan?
As cool as they are, Ben & Jerry are also shrewd business people, so the decision to release a dairy-free line coincides with the fact that consumer demand for milk alternatives is skyrocketing. People, especially children and young adults are becoming more concerned about the impact that their food choices have on the planet and animals. B&J have taken on the challenge of providing alternatives that can replace the traditional animal products, and surpass them in taste, wholesomeness and quality.
“Creating these new flavors with a non-dairy base composition that meets the high expectations of Ben & Jerry’s consumers was quite a challenge. We wanted to bring the same fun with all of the creamy, funky, and chunky swirls plus the Ben & Jerry’s flavor excitement to our non-dairy fans and we nailed it! ,” Kirsten Schimoler, from Ben&Jerry press release. “
According to data from the USDA, Americans drink 37 percent less milk today than they did in 1970, and are turning to plant-based alternatives like almond, soy, and coconut milk. Many of these choices are from people who are not only concerned about their health, but also want to find a way to live that minimizes cruelty to animals.
Okay, we’re not saying Brown Dog should go completely vegan (at least, not all at once), but, for this season, it would be nice to see two or three cruelty free flavors. People may be surprised that you can make delicious food choices that do not promote the cruelty and exploitation of animals, and do not have an adverse effect on the environment.