NOAA Fisheries’ Office of Law Enforcement conducted two multi-year investigations resulting in significant civil penalties and halting improperly labeled tuna from entering U.S. commerce. NOAA Fisheries Office of International Affairs, Trade, and Commerce’s Tuna Tracking and Verification Program conducted retail market spot check audits. We identified two seafood importers suspected of importing tuna products into the United States from Mexico that were improperly labeled “dolphin safe.” We found that Mexican purse seiners harvested yellowfin tuna in eastern tropical Pacific waters, packaged the tuna into cans and pouches, and improperly labeled it as a “dolphin safe” product.
During an 11-month period, a distribution company imported 74 shipments of canned and pouched tuna product, totaling 2.2 million pounds, improperly labeled with a “dolphin-safe” logo. While the investigation was ongoing, we intercepted another shipment of 46,080 improperly labeled tuna cans en route into U.S. commerce and returned it to Mexico. The importers cooperated with the investigation, pulled the product from retail, and donated it to a non-profit dedicated to fighting food insecurity. They agreed to create a new label, without a “dolphin-safe” logo, for all future shipments of tuna product destined for the United States.
The other investigation found a large nationwide retailer imported 29 shipments, totaling 1.2 million pounds, of improperly labeled yellowfin tuna products into the United States. The 1.2 million pounds of tuna product were not certified as dolphin safe, yet cans bore a logo indicating otherwise. After notification, the company removed the improperly labeled tuna product from retail sales and blocked point-of-sale transactions. They donated the tuna product, and sent all incoming shipments of the improperly labeled tuna back to Mexico. The retail company no longer sources tuna products from the supplier who was responsible for adding the improper “dolphin-safe” logo to their product. Additionally, the company has since enacted a more robust internal review process when importing seafood into the United States.
NOAA’s Office of General Counsel Enforcement Section issued a combined total of $222,902 in civil penalties to the responsible importers.

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