CAPE CHARLES, Va. — Cape Charles’ first Festive Friday event drew approximately 4,800 visitors between 5 and 8 p.m., according to foot-traffic data from analytics firm Placer AI, highlighting the event’s growing regional appeal.
The data shows that while local residents made up a significant portion of attendees, the event also attracted visitors from across Virginia and beyond. The largest share of visitors came from Northampton County, with an estimated 1,400 people, followed by Virginia Beach with 662 visitors and Accomack County with 272.
Among individual ZIP codes, Cape Charles’ 23310 led with 627 visitors. Other top ZIP codes included 23350 (Exmore) with 316 visitors, 23059 (Glen Allen) with 147, and several Virginia Beach ZIP codes — 23454, 23452, and 23455 — each contributing more than 125 visitors.
Out-of-state attendance was also recorded, with visitors traveling from Camden, New Jersey; Stamford, Connecticut; and New York City, including ZIP codes in Queens and Manhattan. Smaller but notable visitor counts also came from Fairfax, Richmond, Chesapeake, and Norfolk.
Town officials and business owners have said Festive Fridays are designed to boost evening foot traffic, support local merchants, and create a community gathering atmosphere during the holiday season. The Placer AI data suggests the event is meeting those goals by drawing both residents and visitors from across the Mid-Atlantic region.
Additional data from future Festive Friday events is expected to provide further insight into attendance trends and visitor behavior as the season continues.

How is the town managing properties? What is the purpose of the single quotation marks?
Why is the 'town' managing properties for silly folks 'short-term-renting' their private property, to get others to pay their mortgages?
Am not at all an expert on these things but; this sounds like the streamlining of a substancial Cash Cow...…
The fact that the inept chief of police still has a job is alarmingly indicative of the good ol' boys…
Those women should tell their brothers, fathers, boyfriends, husbands, uncles, ect.