VIRGINIA BEACH — Dates have been confirmed for Pharrell Williams’ Something in the Water Festival, according to the Virginia Beach Hotel Association.
Concerts will be held on the beach Oct. 12 and 13, the association’s executive director Terri Wiley wrote in an email to its members Tuesday afternoon. The Virginian-Pilot obtained the email after WVEC first reported on the dates.
“The Something in the Water dates are being released and will be held the weekend of October 11, 2024,” Wiley wrote in the email. “There will be concerts on the beach Saturday, October 12 and Sunday, October 13. There will also be the World Premiere for Pharrell’s new movie that weekend. The movie chronicles Pharrell’s childhood in Virginia and Virginia Beach.”
Wiley went on to write, that “there will be activations along the oceanfront, oceanfront parks, and in other areas of the city. Details will be released soon, but we wanted to give our membership time to plan once we learned the date. VBHA hotel members are looking forward to SITW’s return and welcoming SITW back to the city!”
The event lineup has not been released.

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