Eastern Shore residents will once again have the opportunity to take an icy leap for a good cause as the 29th Annual “Freezin’ for a Reason” fundraiser returns to Cape Charles later this month.
Hosted by Eastern Shore Habitat for Humanity, the long-running winter tradition invites participants to brave the frigid waters of the Chesapeake Bay in support of affordable housing initiatives serving local families.
This year’s plunge is scheduled for Saturday, February 28, 2026, at Cape Charles Beach, with check-in beginning at 11:30 a.m. and the official dip-in set for noon.
A Cold Plunge — A Warm Mission
Organizers say the event plays a vital role in raising funds and awareness for housing needs across Virginia’s Eastern Shore. Proceeds support Habitat for Humanity’s mission of building strength, stability, and self-reliance through homeownership.
Participants may register as individuals or teams and are encouraged to gather pledges in advance. Those who prefer to stay dry can still contribute by making donations or sponsoring plungers.
To add a competitive edge, prizes will be awarded to the top youth fundraiser (18 and under) as well as the highest-raising team.
Pre-Registration Opportunities
Advance registration will be held Friday, February 27, from noon to 5 p.m. at Cape Charles Brewing Company, giving participants an opportunity to complete paperwork, turn in pledges, and prepare for plunge day.
Event organizers have also provided QR codes for convenient mobile registration, pledging, and direct donations.
A Tradition of Community Impact
Now in its 29th year, “Freezin’ for a Reason” has become one of the Eastern Shore’s signature winter fundraisers — blending spectacle, civic spirit, and philanthropy. Each year, residents, local businesses, civic groups, and first responders turn out in costume and high energy, drawing crowds even in the coldest conditions.
Habitat officials say the continued success of the plunge reflects the region’s deep commitment to helping neighbors secure safe, affordable housing — a need that remains critical as construction costs and housing demand continue to rise.
Organizers encourage the public to attend, cheer on participants, and support the cause — proving that even in the depths of winter, community warmth runs strong on the Shore.
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