CHINCOTEAGUE, Va. — The 100th Annual Chincoteague Pony Auction raised an unofficial total of $1,009,100, organizers announced, marking a milestone year for the famed tradition that supports the wild pony herd on neighboring Assateague Island.
The auction, held by the Chincoteague Volunteer Fire Company, benefits the department and funds the year-round care of the ponies, including supplemental feeding, monitoring, and medical treatment when needed.
Virginia First Lady Suzanne Youngkin placed the day’s top bid, paying $50,000 for a foal — the highest amount ever paid for an adopted pony at the auction.
The popular “buy-back” program, which allows buyers to return their purchased ponies to Assateague to remain with the herd, also set records. This year’s buy-backs raised $255,000, including one pony that fetched $100,000 thanks to a bid by Darcey Cole.
In total, 95 ponies were sold during the auction, which draws thousands of spectators each summer as part of the Pony Swim festivities.
The origins of the Chincoteague ponies are steeped in lore. One popular legend suggests that the herd descends from Spanish horses that survived a 16th-century shipwreck off the Virginia coast. Another theory points to early colonial settlers who allowed livestock to graze freely on the island’s salt marshes to avoid fencing laws and taxes. While historians remain divided, the ponies have become a cultural symbol of the Eastern Shore.
This year’s record-setting auction underscores the enduring appeal of the event, which not only preserves a beloved local tradition but also ensures the protection of the wild ponies for generations to come.

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