Tattoos are increasingly prevalent among certain demographic groups in the U.S., with women, Black Americans, and younger adults among the most likely to have at least one tattoo, according to a recent survey by Pew Research (https://www.pewresearch.org/short-reads/2023/08/15/32-of-americans-have-a-tattoo-including-22-who-have-more-than-one/).
Gender: Women lead in tattoo prevalence, with 38% reporting at least one tattoo, compared to 27% of men. This trend is particularly pronounced among younger women: 56% of women aged 18 to 29 and 53% of those aged 30 to 49 have tattoos.
Race and Ethnicity: Black Americans are the most likely to be tattooed, with 39% having at least one, followed by 35% of Hispanic, 32% of White, and 14% of Asian Americans.
Age: Age plays a significant role in tattoo ownership, with younger adults leading the way. Some 41% of those under 30 and 46% of adults aged 30 to 49 have tattoos, compared to just 25% of those aged 50 to 64 and only 13% of those 65 and older.
Education and Income: Educational and income levels also correlate with tattoo prevalence. People with some college or less education are more likely to have tattoos (37%) than those with a bachelor’s degree (24%) or a postgraduate degree (21%). Lower-income adults are also more likely to be tattooed, with 43% reporting at least one tattoo, compared to 31% of middle-income and 21% of upper-income adults.
Religion and Sexual Orientation: Tattoos are more common among the religiously unaffiliated (41%) than those with a religious affiliation (29%). Additionally, 51% of lesbian, gay, or bisexual (LGB) Americans have tattoos, with women in this group showing even higher rates at 68%. By comparison, 31% of straight Americans have at least one tattoo.
Interestingly, the survey shows no significant differences in tattoo prevalence by political affiliation, urban, suburban, or rural living, or veteran status. About a third of Democrats and Republicans report having a tattoo, as do roughly a third of people living in urban, suburban, and rural areas.
In a 2010 survey, 23% of adults reported having a tattoo, though changes in survey methods make it difficult to directly compare the results. However, the latest findings suggest a continuing rise in tattoo popularity across various demographic groups.
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