Cape Charles Brewing Company and K-Coast Surf Shop launch limited-edition merchandise celebrating coastal lifestyle
CAPE CHARLES, VA — Two beloved local businesses on Virginia’s Eastern Shore have joined forces to celebrate their shared coastal roots with a unique collaboration that perfectly captures the spirit of seaside living.
Cape Charles Brewing Company has partnered with K-Coast Surf Shop Cape Charles to create “Liquid Therapy,” a limited-edition t-shirt that embodies what they call “Eastern Shore style.” The collaboration brings together the brewery’s craft beer culture with the surf shop’s laid-back coastal vibe.
“Born where the salt meets the hops,” the design features artistic wave imagery that represents both the ocean’s call to surfers and the brewing tradition that brings the community together. The shirt serves as a tribute to Cape Charles and the broader Eastern Shore region of Virginia, an area known for its pristine beaches, tight-knit community, and growing reputation as a destination for both craft beer enthusiasts and water sports lovers.
The partnership represents more than just merchandise — it’s a celebration of the lifestyle that draws people to this corner of the Chesapeake Bay region. Both businesses have become integral parts of the Cape Charles community, with the brewing company offering locally-crafted beers and K-Coast providing gear and expertise for those looking to embrace the area’s abundant water activities.
The limited-edition “Liquid Therapy” shirts are available at both Cape Charles Brewing Company and K-Coast Surf Shop locations while supplies last. Given the collaborative nature and limited availability, local residents and visitors are encouraged to act quickly to secure their piece of Eastern Shore pride.
This partnership highlights the strong sense of community among Cape Charles businesses and their shared commitment to celebrating the unique culture and natural beauty that makes Virginia’s Eastern Shore a special place to live and visit.
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That’s a sharp t-shirt! I’ll be there soon to pick mine up.
The concept is pretty cool.