Cape Charles, Virginia, May 9, 2024 – Today, Cape Charles Main Street received $10,000 through Virginia Tourism Corporation’s (VTC) DRIVE Outdoor program, a tourism development grant program targeting outdoor product development and entrepreneurial expansion throughout the Commonwealth. To meet the consumer demand for outdoor travel, Cape Charles will use awarded funds for outdoor development projects that will have an immediate impact on the area’s outdoor recreation offerings.
Cape Charles will be using these funds toward a project in Strawberry Street Plaza to include Shade, ADA-compliant picnic tables, and lighting to accommodate residents and visitors who want to enjoy the outdoor space with a little relief from the summer sun while enjoying the many grab and go food options throughout the town.
DRIVE Outdoor builds on VTC’s DRIVE 2.0 Statewide Strategic Plan to enhance outdoor recreational development, assets, and entrepreneurial opportunities within Virginia. Following participation in the program, Cape Charles Main Street received the foundation for a competitive outdoor product
development plan, including specific action steps, success factors, timelines, priorities, and identified partners to help with project success. “I want to thank all the residents, businesses, and community leaders who participated in our workshop to determine what type of project could make a real difference in our community and helped us to move this project forward,” said Karen Zamorski, Executive Director of Cape Charles Main Street.
“Visitors come to Virginia for its wealth of outdoor recreation experiences that millions of people every year,’ said Rita McClenny, President and CEO of Virginia Tourism Corporation. “The DRIVE Outdoor program will help these communities develop new projects that will attract new and returning visitors
wanting an authentic outdoor recreation experience.”
When completed, Strawberry Street Plaza will provide much-needed shade for those who want to enjoy a grab & go lunch or a cornhole game in the plaza while enjoying a cold drink or an ice cream. It will also serve as a space to enjoy future outdoor events.
Outdoor recreation has proven to be a recession-proof industry and a driving force in the American economy. In 2022, outdoor recreation contributed $11.3 billion to the Commonwealth’s economy and supported 125,000 jobs and $5.6 billion in wages and salaries in Virginia according to the U.S. Bureau of
Economic Analysis.
For more information or to explore more outdoor offerings from Cape Charles visit CapeCharlesVirginiasCape.com. To learn more about VTC’s DRIVE Tourism program, please visit vatc.org/.
About Cape Charles Main Street
Cape Charles Main Street is a 501c3 organization dedicated to revitalization efforts for the Town of Cape Charles as a designated Virginia Main Street Community. To learn more, visit www.capecharlesmainstreet.com and www.capecharlesvirginiascape.com.
About Virginia Tourism Corporation
Virginia is for Lovers is one of the most iconic and recognizable travel brands in the world. Using that powerful brand equity, Virginia Tourism Corporation (VTC) is charged with promoting the Commonwealth as a premier travel destination by showcasing all there is to love in a Virginia vacation. The dollars spent by travelers fuel the economy, provide jobs for Virginians, and improve communities across the state. Simply put, tourism helps make Virginia a great place to live, work, and vacation. Learn
more at virginia.org.
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