Meat supplier Tyson has announced its plan to launch a line of plant-based protein bowls.
The grab-and-go meal bowls, called “Green Street,” will feature ingredients like lentils, chickpeas, and quinoa. Tyson previously invested in plant-based brand Beyond Meat.
Tyson Foods CEO Tom Hayes spoke about the company’s interest in plant-based protein at a conference last year.
“If you can’t beat em, join em, right?” said Hayes.
“It’s not that they want to completely destroy us,” added the CEO. “The company is Beyond Meat.”
“One of the things we believe is that protein is going to continue being in demand,” Hayes said. “And we don’t just think of animal protein. 96 percent of consumers in the US eat animal protein, but any kind of protein.”